Make the emphasis on readers, namely to help your target audience to solve a specific problem. Create quality content that focuses on specific keywords in conjunction with user intent, rather than a list of arbitrary keywords and you can learn about it at https://to-the-top.ca/write-quality-content/. Understanding user intent and the ability to analyze data will help you create content that quickly and effectively points the user in the right direction.

Only post relevant information. It would seem that everyone knows this, but still emphasize that it is worth placing information that is really relevant to your field of activity and the theme of the site. Don't sacrifice relevancy for the sake of entertaining site visitors.