On an import export marketplace, one major mistake exporters make is focusing only on price while ignoring presentation and communication. Buyers look for reliability and clarity, not just low pricing. Poor quality images, missing certifications, and incomplete product details reduce trust instantly. Another issue is not following up with buyers after initial inquiries. Many potential deals are lost because exporters assume interest will automatically convert into orders. Maintaining professional communication, sharing complete information, and providing timely follow-ups help improve conversion rates and build stronger buyer relationships in global trade.