Hello Jessica...
I believe what NSF had said is what all want to say.
Really very beautiful even from all angles... but as usual, its too short. You should have appear more.

Good job and all the best!

Cindy
Fan From Singapore

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Replying to:

Hi Jessica,

Thanks to Stephanie who posted the TV ad, your fans from overseas can also watch it and let you know our views. As for me, I shall share my views from 3 perspectives: your image, the ad itself and the marketing effectiveness of the ad.

1) Your image- What can I add that has not already been said here? You look like a Goddess! Cool, elegant, refine and extremely, extremely feminine! Indeed very different from your usual image of casual chic and beauty. Most of all, you appear so natural and at ease, it makes audience very comfortable with and receptive to your new image. Everything that Estee Lauder hopes to portray in their image has been found in you!

2) The Ad -
The only complaint: Far too short!! Personally, I feel that your portion should have been given longer airtime than the Caucasian lady's. She appears cold and stiff without much personality. You bring life back to the ad with that hint of warmth and smile underneath your feminine exterior especially in the last shot.

The theme of the ad - "making you look beautiful 360 degrees" is well played out, with different angles of your face being shown. The rotational movement is well
captured too.

3) Marketing effectivenes of Ad

It is certainly a right marketing strategy for Estee Lauder to have engaged you - the beautiful, famous and undoubtedly one of the most popular Asian celebrities. Because of you, Asian customers can relate to the product and brand much better than if Caucasian models are used. This ad should be played throughout the rest of the Asian countries for even greater effectiveness. Well, I would even suggest to Estee Lauder that you should be used as the official spokes-person for this brand, especially if they want to fight with SK II. Display your photo at ALL Estee Lauder's cosmetics counters in Asia. Jessica is Asia's answer to Elizabeth Hurley and Gwynelth Paltrow!


Anyway, hope you like our honest feedback!Well done and keep up your great work!

Sincerely,
NSF