Or those that plaster their logo everywhere, turning the buyer into a walking advertisement. I feel like we’ve moved past such phases of fashion and trends, transitioning to a kind of minimalism and simplicity, where clothes are just clothes—not art objects. Of course, I’m talking about everyday wear, not runway pieces or statement looks.

For some brands, bold designs are their hallmark. For others, unusual elements are a way to stand out. In any case, it’s great that buyers today have the freedom to choose from a wide variety.

There’s always someone interested in every product, and having that choice is the most important thing. Personally, I gravitate towards something unique yet understated, where there’s a balance between design and craftsmanship, as well as quality and comfort in terms of materials and tailoring. When it comes to lingerie, I’ve heard a lot of praise from my friends and acquaintances for Zhilyova, a brand that creates high-quality lingerie and panties for women. Visiting their site, you immediately sense their philosophy: beauty is not about the "perfect" body or trends but about individuality, uniqueness, and self-esteem rooted in personal comfort.